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Last year WhatsApp has officially launched an application that specialized for small businesses named WhatsApp Business for Android users. This application is also available for desktop and web version. This is to ease the movement of several popular features that previously only available in the smartphone version.

WhatsApp Business itself has been reached 50 million downloads in Play Store. Quoted from TechCrunch, company stated that their application has reached 5 million business customers. The appearance of this business account itself can be one of the devices to manage and filtering chat also replying to customer questions in an accurate and fast response way.

Whatsapp Business to increase your business traffic.

“Quick Replies” enable the business owners to respond frequently asked questions from customers with answers that previously provided called “Saved Replies”. This also enables business owners with Facebook Page to respond to customers with a repested question.

In this WhatsApp Business, the business owners can activate Quick Replies by pressing “/” on keyboard.

This feature is connected to customer service, there is also automatic greeting that can be activated when the customer calls this WhatsApp Business account and also “away” messages that can be scheduled when the business owner is unable to immediately answer customer new question.

Additional Features Launched for Web and Desktop User

The feature named “Label” is available, so the business owners can manage the contact by using a label.

The feature named “Chat list filter” makes it possible for the business owner to filter chat list based on categories such as unread chats, group or broadcast, just like Quick Replies, this feature is already available in smartphone version.

This is to make it easy for the business owner that uses their computer most of the time –sending invoices, scheduling meetings and making an appointment, and responding to customer questions. They do not have to switch to their smartphone to be able to use this basic customer service like this.


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