New iPhone XR ads’ focus.
Apple shows an iPhone ads that focus on two things: the battery on the iPhone XR and user privacy. This ad is aired serially by Apple on its official Youtube channel with the title “Privacy on iPhone”.
They guarantee their user’s privacy by advertising iMessage which they guarantee is safe.
The iMessage privacy video shows a woman who reads a message on her iPhone XR and laughs out loud. Despite she’s at the manicure and pedicure place.
Through the video, Apple wants to explain that they maintain user privacy and make users comfortable, so that other people cannot laugh because the message is well maintained.
Apple start its privacy campaign since March, 2019 by airing some series ad.
New iPhone XR: Battery Life.
Aside from showing their ability to maintain privacy, Apple also shows an ad about iPhone XR battery life.
iPhone XR has the longest battery life in an iPhone ever. So whether you’re streaming video, watching live sports or playing a game, you’ll lose power before your iPhone XR will.
Titled “Up Late”, Apple shows many kind of people who are sleeping while using the iPhone. The video focused on the iPhone XR which is still active and displays several activities ranging from video, games, to cctv videos, while users have fallen asleep.
The video ad about new iPhone XR’s battery life is Apple’s answer to various allegations in the UK that the battery only has 51% of its theory.
In fact, the iPhone XR has repeatedly received praise for its battery capability.
Here are the iPhone ads for those who are interested in watching the video.
source : makemac.