BlackBerry confirms that it will stop its chat service, BlackBerry Messenger (BBM), on May 31.
BlackBerry Messenger Official Statements
“Today we announce that BBM will stop operating on May 31, 2019. Thank you for being part of the BBM!” this was conveyed by BlackBerry Messenger in the official BBM blog on Thursday afternoon (04/18/2019). The farewell message was also announced to BBM users. On the home page, posters and posts will be found on the official BBM Channel timeline.
“Time to say goodbye,” said the poster accompanied by BBM mascot. Based on the information written on the BBM blog, one of the reasons for the shut down is the difficulty of getting new users as BBM users are moving to other chatting platforms. As for now, users can still enjoy the services provided by BBM until the specified time.
BBM was one of the first popular chatting application with a unique “PIN number” feature that popularized user id and emoji feature, topped with unlimited character and free usage. After launching as an exclusive service in BlackBerry phones with the BlackBerry OS operating system, BBM services rolled out as a cross platform chat application (Android, iOS, Windows Phone) since November 2013 ago.
As of now, more than 300 million Stickers have been shared. Daily, 150,000 BBM Voice Calls are placed. There are more than 190 million BBM users worldwide as of 2015, and BlackBerry infrastructure handled 30 petabytes of data traffic each month by early 2013.
The Raise and Fall of BlackBerry Messenger
When Indonesia-based media conglomerate Emtek took over BBM development in 2016, they redesigned the app with additional features in hopes that it can compete better with other chat applications these days. Unfortunately, their efforts failed to raise users interest.
“We poured our hearts into making this a reality, and we are proud of what we have built to date.Part of Emtek’s statement
The technology industry however, is very fluid, and in spite of our substantial efforts, users have moved on to other platforms, while new users proved difficult to sign on.”
According to CrackBerry, one of the reasons why Emtek’s BBM failed was because it became a bit too bloated with games, channels and ads — extra features the enterprise version doesn’t have. Now, to make up for the consumer version’s shutdown, BlackBerry is making its enterprise-grade encrypted Messenger (BBMe) available for personal use.
BBMe is now available for Android devices and Apple’s App Store soon. The app is also complementary in BlackBerry KEY2 Red Edition. The application is free for the first year and will ask users to subscribe for a $2.49 six-month subscription.